Belong Tap to Earn - Whitepaper v1.1

Executive Summary

Belong Tap to Earn creates the first on-chain affiliate network for physical venues, transforming the $50B venue marketing opportunity. The platform's core innovation: venues pay only for verified customers who actually visit and make purchases, creating perfect alignment between marketing spend and results.

Building on our existing ecosystem of 1,000+ communities and 60,000 platform users, Tap to Earn offers a comprehensive Web2.5 solution that requires no crypto wallet, enables instant rewards, and provides transparent ROI tracking. The platform combines gasless transactions, AI-powered features, voice agent integration, and a sustainable token economy designed to minimize sell pressure and maximize platform growth.

Ready to explore? Visit Belong.net or Sign up at app.belong.net

Platform Innovation Overview

The Core Value Proposition: Venues Pay Only for Verified Customers

This is the fundamental innovation that transforms venue marketing. Unlike traditional advertising where venues pay upfront with uncertain results, Tap to Earn ensures venues only pay when a promoter successfully brings a customer who actually visits and makes a purchase. This creates perfect alignment between venue success and marketing spend.

Venue Control: Each venue sets their own two-part reward structure based on their unique economics:

• Visit Bounty: Fixed reward for bringing a customer (guarantees minimum earnings)
  • High-traffic venues: Lower bounties ($2-5) to manage costs
  • Exclusive venues: Higher bounties ($10-20) to drive traffic
• Spend Percentage: Variable reward based on customer spending
  • Premium venues with high margins: 15-25% of bill
  • Volume-based businesses: 5-10% of bill
• Venues can adjust both components for special promotions or slow periods
• Complete flexibility to optimize for profitability and customer acquisition goals

Additional platform innovations include:

• Proven market traction with existing user base and venue relationships
• Technical excellence across multi-chain deployment and AI integration
• Economic sustainability through intelligent token design
• Mainstream accessibility via Web2.5 approach requiring no crypto knowledge
• Global scalability with 15+ language support and localized strategies
• Real-world activation through street teams and physical presence

Each component reinforces the others, creating a flywheel effect that drives adoption and value creation for all participants.

Experience the platform: Join Belong.net | Download the app

1. Token Architecture Overview

Platform Innovations

Belong.net's Tap to Earn represents a comprehensive innovation in venue marketing:

• Web2.5 Approach: No wallet required - users sign up with just smartphone or computer
• Instant Onboarding: 30-second NFT minting for venues, gasless transactions
• Technical Infrastructure: Deploying on an Ethereum L2 chain for optimal scalability and low costs
• Token Gating Success: Already deployed on 7 blockchains (live and operational)
• AI Integration: MCP (Model Context Protocol) for AI agents, voice AI agent support
• Developer Ecosystem: Comprehensive API/SDK with 15+ language support
• Performance-Based Model: Venues pay only for verified customers (50% lower CAC) - the core value proposition
  • Two-part rewards: Visit bounty + percentage of spend
  • Fine dining: $10-20 bounty + 20%+ of bill for high-value customers
  • Fast food: $2-5 bounty + 5-10% of bill for volume business
  • Complete flexibility to adjust both components based on seasonality
• Proven Traction: Leveraging 1,000+ existing communities and 60,000 platform users
• Street Team Activation: Physical presence driving real-world adoption

Get started today: app.belong.net

LONG Token (ERC20) - The Platform Token

• Purpose: Belong.net's utility and governance token
• Supply: 750,000,000 total
• Token Allocation:
  • Community/Rewards: 21% (+6% airdrop campaign)
  • Other allocations per tokenomics
• Functions:
  • Promoter reward payments
  • Payments at network venues
  • Staking for tier benefits
  • Revenue sharing participation
  • Platform governance
  • Fee discounts

VenueTokens (ERC1155) - Deposit Tracking

• Purpose: On-chain representation of venue USDC deposits
• Nature: Non-tradeable accounting tokens
• Backing: 1:1 with USDC (minus $5 convenience fee)
• Pegging: USDC backing ensures venues can always pay promoters the nominal USD amount regardless of LONG token price fluctuations
• Lifecycle:
  • Minted when venues deposit USDC
  • Burned when venues pay promoters
  • Each venue has unique tokenId

PromoterTokens (ERC1155) - Analytics

• Purpose: Track promoter performance
• Nature: Non-transferable badges
• Usage: Analytics and tier calculations

2. Economic Design: Sustainable Token Mechanics

One of several key platform innovations is the dual-option payout system that creates economic sustainability. Core Innovation: Since venues only pay for verified customers who actually visit and make purchases, they can afford to set generous reward structures that match their margins. A steakhouse might offer $15 visit bounty + 20% of bill, while a coffee shop might offer $2 + 8% - both achieve positive ROI because they only pay for real customers. The two-part structure (visit bounty + spend percentage) ensures promoters are rewarded fairly whether bringing high-spenders or frequent visitors.

By pegging rewards to USDC, venues can always pay promoters the nominal USD amount regardless of LONG token price fluctuations, ensuring predictable costs:

The Problem It Solves

Traditional reward tokens face immediate sell pressure as recipients dump for cash. Additionally, single-rate commission structures don't work well across diverse venue types - a coffee shop can't afford the same percentage as a steakhouse.

The Solution

Our platform implements two key innovations:

1. Dual-option payout system creates a self-selection mechanism:
   • Option A: 90% payout in USDC (immediate liquidity)
   • Option B: 95-99% payout in LONG (higher value, based on staking tier)
2. Two-part reward structure accommodates all venue types:
   • Visit Bounty: Fixed amount ensures minimum earnings
   • Spend Percentage: Variable reward scales with customer value

Fee Structure:

Step 1 - Venue Funding: Venues pre-fund their accounts

• Pay 10% deposit fee + $5 convenience fee
  • Example: $555 to deposit $500 ($50 fee + $5 to LONG treasury)
• First 3 deposits: deposit fee waived, pay only $505
  • Example: $505 to deposit $500 ($0 fee + $5 to LONG treasury)
• Can reduce deposit fee to 5% with maximum staking
  • Example: $530 to deposit $500 ($25 fee + $5 to LONG treasury)

Step 2 - Promoter Payouts: When paying promoters from balance

• Option A: 90% payout in USDC (10% platform fee)
• Option B: 95-99% payout in LONG (1-5% platform fee based on staking)

Why This Design Works

Example 1: Premium Restaurant (Customer spends $200, venue offers 25% referral rate = $50 reward)

• Venue has high margins, can afford generous rewards
• Promoter receives: $45 (USDC) or $47.50-49.50 (LONG)
• Platform keeps: $5 (USDC) or $0.50-2.50 (LONG)

Example 2: Coffee Shop (Customer spends $20, venue offers 15% referral rate = $3 reward)

• Venue has lower margins, sets appropriate reward
• Promoter receives: $2.70 (USDC) or $2.85-2.97 (LONG)
• Platform keeps: $0.30 (USDC) or $0.03-0.15 (LONG)

Venue Side:

• Previously deposited funds: e.g., paid $555 to deposit $500 ($50 deposit fee + $5 convenience fee)
• Now pays rewards from balance based on their chosen referral rate
• First 3 deposits have no 10% fee, so venue only pays $505 to deposit $500

Promoter Side - Path A (USDC Payout):

• Promoter receives: 90% of referral reward
• Platform keeps: 10%
• Result: Immediate cash

Promoter Side - Path B (LONG Payout):

• Promoter receives: 95-99% of referral reward (based on staking tier)
• Platform keeps: 1-5%
• Treasury must purchase LONG from market to fulfill payment (creating buy pressure)
• Result: Higher value received, but in LONG tokens

Rational Choice: The 20% total commission model (10% venue deposit + 10% promoter payout) ensures platform sustainability while giving venues flexibility to set both visit bounties and spend percentages that work for their business. The two-part structure guarantees promoters earn meaningful rewards even on small transactions. Promoters choosing USDC receive 90% of their earnings immediately. Those choosing LONG receive 95-99% of their earnings (5-9% more value). This incentivizes LONG adoption while respecting those who need immediate liquidity. Every LONG payout requires the Treasury to purchase LONG from the market, creating constant buy pressure.

Ready to join? Sign up at app.belong.net

3. Payment Distribution Model

Payment Split Structure

The platform operates on a 20% total commission model:

Standard Fee Structure:

• Venue Deposit Fee: 10% (waived for first 3 deposits)
• Promoter Payout Fee: 10%
• Total Platform Commission: 20%

Venue-Set Reward Structure (paid from pre-deposited balance):

• Visit Bounty: Fixed amount per verified visit (e.g., $1-20)
• Spend Percentage: Additional reward based on bill (e.g., 5-25%)
• Total Promoter Reward: Visit Bounty + (Spend % × Bill Amount)

Benefits of Two-Part Structure:

• Guarantees minimum earnings for promoters even on small purchases
• Incentivizes bringing high-value customers through percentage rewards
• Allows venues to optimize for traffic (higher bounty) or revenue (higher percentage)
• Works across all venue types from coffee shops to fine dining

For USDC Payout:

• Promoter: 90% of total referral reward
• Platform: 10% of total referral reward

For LONG Payout (reduced fees based on promoter staking):

• Promoter: 95-99% of total referral reward (based on staking tier)
• Platform: 1-5% of total referral reward

Venue Flexibility: Each venue sets their own two-part reward structure based on their economics:

• High-margin venues (fine dining, bars):
  • Higher visit bounties ($10-20) + generous spend percentages (15-25%)
  • Can afford to pay $50-100+ per customer acquisition
• Lower-margin venues (coffee shops, fast food):
  • Modest visit bounties ($1-5) + smaller spend percentages (5-10%)
  • Still profitable with $2-10 customer acquisition costs
• Special promotions:
  • Double visit bounties during slow hours
  • Increased percentages for first-time customers
  • Time-limited bonuses to fill empty tables

This flexibility ensures the platform works for all venue types, from premium restaurants to neighborhood cafes.

Promoter Referral System

To incentivize network growth, promoters who bring other promoters to the platform receive:

• $250 when their referred promoter earns their first $5,000
• One-time reward per referred promoter
• Simple and transparent incentive structure

4. LONG as Payment Currency

Reducing Sell Pressure Through Utility

A critical innovation is enabling LONG as a payment method at network venues, creating real utility beyond rewards:

Venue Benefits for Accepting LONG:

• Instant Settlement: No 2-3 day bank delays
• Lower Deposit Fees: Stake LONG to reduce deposit fees from 10% to 5%
• Flexibility: Venues can hold, stake, or convert LONG through CEX/DEX as needed
• Network Benefits: Join the LONG economy ecosystem

Customer Incentives:

• 5% Discount: Immediate savings when paying with LONG (through staking)
• Extra Rewards: Enhanced promoter rewards for LONG payments
• Seamless Experience: In-app wallet integration

Key Innovation: When customers pay with LONG at venues, it creates a circular economy where LONG circulates within the network. Venues receiving LONG can:

1. Hold LONG and earn staking rewards
2. Use LONG to pay other network participants
3. Convert to USDC/fiat through CEX/DEX at their convenience (automatic conversion feature coming)

This multi-utility approach transforms LONG from just a reward token into a functional payment currency within the Belong ecosystem, reducing sell pressure by creating genuine use cases.

Start accepting LONG: Join the ecosystem at app.belong.net

5. Detailed Flow Mechanics

Flow 1: Venue Onboarding & Deposits

1. Venue Registration

   • Create account on Belong.net
   • Simple business verification
   • Receive unique venue ID
   • Set custom reward structure based on business economics:
     • Visit Bounty: Fixed amount for customer check-in (e.g., $5-20)
     • Spend Percentage: Additional percentage of customer bill (e.g., 5-25%)
     • Can offer time-based bonuses (happy hour, slow periods)
     • Adjust rates anytime through dashboard
   • Choose payment acceptance options (USDC/LONG/Both)

2. USDC Deposit Process

   • Venue deposits fiat via integrated onramps
   • Example: To deposit $500, venue pays $555 total
     • $500 deposit amount
     • $50 deposit fee (10%)
     • $5 convenience fee → converted to LONG for treasury
   • First 3 deposits: fee waived, pay only $505 ($500 + $5 convenience fee)
   • Treasury receives USDC (and generates yield on escrowed funds)
   • $5 convenience fee automatically converted to LONG via Uniswap V3
   • Mint VenueTokens representing available balance
   • Check for affiliate
   • If yes: 10% commission in LONG (on net deposit after fees)

Flow 2: Customer → Promoter → Payment

1. Customer Interaction

   • Visit venue
   • Scan QR or tap NFC at venue (attributes visit to promoter)
   • Receive instant venue benefit (incentivizes scanning)
   • Make purchase
   • Backend verifies visit and tracks spend
   • Referral reward calculated: Visit Bounty + (Spend % × Bill Amount)

2. Payment Calculation

   • Each venue sets their own two-part reward structure:
     • Visit Bounty: Fixed amount per verified visit (e.g., $5-20)
     • Spend Bonus: Additional percentage of bill (e.g., 5-25%)
   • Examples by venue type:
     • Fine dining: $10 visit + 20% of bill
     • Fast casual: $5 visit + 10% of bill
     • Coffee shop: $2 visit + 8% of bill
     • Nightclub: $15 visit + 15% of bill
   • Total referral reward = Visit Bounty + (Spend % × Bill Amount)
   • Venue pays reward from pre-funded balance
   • Promoter receives 90% (USDC) or 95-99% (LONG) after payout fees

3. Payment Distribution (based on venue's two-part reward structure)

   • Example: $10 visit bounty + 10% of $100 bill = $20 total reward
   • USDC choice: Promoter gets $18 (90%), Platform keeps $2 (10%)
   • LONG choice: Promoter gets $19-19.80 (95-99%), Platform keeps $0.20-1 (1-5%)

Flow 3: LONG Payment at Venues

1. Customer LONG Payment

   • Select LONG payment in app
   • Confirm amount - 5% discount
   • LONG transferred to venue (with auto-stake or auto-convert options)
   • Transaction recorded for analytics

2. Venue Settlement Options

   • Hold LONG: Earn staking rewards
   • Convert Gradually: No immediate sell pressure
   • Use for Operations: Pay suppliers in network
   • Exchange for USDC/Fiat: Through CEX/DEX at convenience (automatic conversion feature coming)

Experience the flow: Try the app at app.belong.net

6. Complete Fee Structure

Venue Fees

Fee Type	Amount	Purpose	Example
Convenience Fee	$5 per deposit	Converted to LONG for treasury	Always applied
Deposit Fee	10% (waived for first 3 deposits)	Platform operations	$500 deposit costs $555 total
Reduced Deposit Fee	5-9% (based on venue staking)	Incentive for venues to stake	With max staking: $500 costs $530
LONG Payment Processing	1%	Lower than cards	On customer payments

Promoter Staking Tiers

LONG Staked	Tier	USDC Payout	LONG Payout
0	None	90%	95%
50,000	Bronze	90%	96%
250,000	Silver	90%	97%
500,000	Gold	90%	98%
1,000,000	Platinum	90%	99%

USDC payouts always receive 90% of earnings (platform keeps 10%), while LONG payouts receive 95-99% based on staking tier (platform keeps 1-5%).

Venue Staking Benefits

Venues can stake LONG to reduce their deposit fees:

• No stake: 10% deposit fee (waived for first 3 deposits) + $5 convenience fee
• Bronze tier: 9% deposit fee + $5 convenience fee
• Silver tier: 8% deposit fee + $5 convenience fee
• Gold tier: 7% deposit fee + $5 convenience fee
• Platinum tier: 5% deposit fee + $5 convenience fee

Example: To deposit $500 with Platinum staking = $530 total ($25 deposit fee + $5 convenience fee)

Note: The $5 convenience fee is always applied and converted to LONG for treasury operations.

Revenue Sources & Allocation

Platform Revenue Streams:

• Total commission model: 20% (10% venue deposit + 10% promoter payout)
• Venue deposit fees: 5-10% (based on staking, first 3 deposits free)
• Promoter payout fees: 1-10% (based on USDC/LONG choice)
• NFT ticketing: 2% (current revenue source)
• Token gating: 2% (proven model, already live)
• Venue deposits: $5 convenience fee each (converted to LONG for treasury)
• SaaS subscriptions & whitelabel: $99-299/month (current revenue source)
• LONG payment processing: 1%

Note: Platform earns from the fee structure regardless of venue-set visit bounties and spend percentages

Revenue Distribution:

• All $5 convenience fees → converted to LONG for treasury operations
• After operational costs, net platform revenue is allocated as follows:
  • 50% of net revenue → LONG buybacks → 100% burned permanently (deflationary)
  • 30% of net revenue → distributed to stakers (incentive to hold)
  • 20% of net revenue → strategic reserve (ecosystem growth)

This creates constant buy pressure and deflationary tokenomics.

7. Risk Mitigation Strategies

Platform Risk Management

1. Liquidity Management

   • Maintain USDC reserves for instant payouts
   • Dynamic fee adjustment based on platform needs
   • USDC backing eliminates token price volatility risk

2. Fraud Prevention

   • Multi-level verification for high-value accounts
   • Machine learning fraud detection
   • Venue deposit insurance pool

3. Technical Security

   • Timelocks on large transactions
   • Multi-sig treasury management
   • Regular audits and bug bounties

8. Growth Mechanics

Network Effects

• More Venues → More Promoters → More Customers
• More LONG Payments → Less Sell Pressure → Higher Value
• More Referrals → Exponential Growth → Stronger Network

Viral Loop

1. Promoter earns LONG
2. Stakes for benefits
3. Refers other promoters
4. Earns passive income
5. Brings more venues
6. Creates more value

Deflationary Pressure

• 20% total commission model generates consistent revenue
• 50% of net platform revenue allocated to buybacks
• 100% of buyback tokens burned permanently
• Staking locks supply (both promoters and venues)
• Self-selection mechanism reduces sell pressure
• LONG payments lock value in ecosystem

9. Go-To-Market Strategy & Metrics

Phased Market Entry

Phase 1: Leverage Existing Ecosystem (Months 1-2)

• Convert 30% of existing 1,000+ Belong venues
• Activate 60,000 current platform users as initial promoters
• Focus markets: Bangkok, Bali, Dubai, Los Angeles (proven traction)

Phase 2: Strategic Expansion (Months 3-6)

• College Towns: Austin, Boston, Madison, Ann Arbor, Berkeley
  • Student-friendly venues set higher visit bounties to drive traffic
• Tech Hubs: San Francisco, New York, Seattle, Toronto, London
  • Premium venues leverage high spend percentages for affluent customers
• Nightlife Centers: Miami, Las Vegas, Ibiza, Bangkok, Tokyo
  • Clubs use dynamic bounties: higher early evening, lower at peak hours

Phase 3: Global Rollout (Months 7-12)

• Target: 5,000 venues by Q4 2025
• 100,000 active promoters
• $10M in rewards distributed
• 60% venue retention rate

Go-To-Market Budget Allocation

Monthly Marketing Budget Distribution:

• Street Team & Local Activation: 25%
  • Dedicated promoters in each active city
  • Physical QR/NFC placement and maintenance
  • Local events and pop-up activations
• Digital Marketing & Community: 25%
  • City-specific social campaigns
  • Campus ambassador programs
  • Multi-language content creation
• Token Incentives & Airdrops: 20%
  • Strategic LONG distributions
  • "First in city" pioneer rewards
  • Weekly challenges and competitions
  • Note: Airdrop allocation is 6% of total supply (45M LONG)
• Developer Relations: 15%
  • Documentation and tools
  • Hackathons and workshops
  • API integration support
  • Technical partnerships
• PR & Partnerships: 15%
  • Media and influencer outreach
  • Strategic partnership development
  • Case study creation

Join the movement: Become a venue partner | Learn more at Belong.net

10. Key Success Factors

The Belong Tap to Earn platform creates sustainable value through comprehensive innovation:

1. Proven Foundation: Building on 1,000+ existing communities and 60,000 active users
2. Frictionless Adoption: No wallet needed, gasless transactions, instant onboarding
3. Economic Sustainability:
   • Self-selection mechanism prevents token dumping
   • Two-part rewards (bounty + percentage) work for all venue types
   • Venues control both components to match their margins
   • Promoters guaranteed fair compensation regardless of purchase size
4. Revenue-Driven Growth: 20% total commission model funds platform operations, with 50% of net revenue allocated to LONG buybacks and burns, plus $5 convenience fees converted to LONG
5. Multi-Utility Token: LONG serves as rewards, payments, staking, and governance
6. Network Effects: Venue-promoter-customer flywheel with referral incentives
7. Technical Excellence: Blockchain-native, AI-enabled, voice-supported platform
8. Global Scalability: 15+ language support with localized go-to-market strategies
9. Developer Ecosystem: Comprehensive API/SDK driving third-party integrations
10. Risk Management: Comprehensive fraud prevention and security measures

Typical Venue Reward Strategies by Type:

• Coffee Shops: High visit bounty ($2-3) + low percentage (5-8%) = steady traffic
• Fast Casual: Moderate bounty ($5) + moderate percentage (10%) = balanced approach
• Fine Dining: High bounty ($10-15) + high percentage (15-20%) = premium acquisition
• Bars/Clubs: Variable bounty by time + solid percentage (10-15%) = dynamic optimization

The platform transforms the $50B venue marketing opportunity by creating a Web3-powered ecosystem that benefits all participants - venues get transparent ROI and lower CAC with complete control over their reward structure, promoters earn instant rewards with guaranteed minimums through visit bounties, and customers discover great experiences while earning value.

11. Long-Term Vision

Year 1: Foundation

• Establish market presence with 5,000 venues by Q4 2025
• Prove unit economics: venues save 50% on customer acquisition costs
• Build network effects across initial markets
• Validate "pay only for verified customers" model at scale

Year 2: Expansion

• International markets across all continents
• Additional verticals: hotels, experiences, gyms, fitness classes
• DeFi integration for venue financing
• DePIN rentals implementation
• Web3 Hospitality Syndicate launch

Year 3: Platform Evolution

• Open API ecosystem with marketplace
• Third-party app integrations
• Become global standard for venue affiliate marketing
• $1B+ in annual transaction volume

The combination of proven traction, comprehensive innovation, strategic go-to-market execution, and sustainable tokenomics positions Belong.net to transform how venues connect with customers globally.

Key Platform Differentiators:

• Venues have complete control over their two-part reward structure
• Visit bounties ensure promoters earn even on small purchases
• Spend percentages incentivize bringing high-value customers
• High-margin venues can offer generous bounties and percentages
• Budget-conscious venues can optimize both components for profitability
• Dynamic adjustments possible for happy hours, slow days, or special events
• All venues benefit from paying only for verified customers who actually visit

The two-part payment structure (visit bounty + spend percentage) creates a win-win: promoters are guaranteed minimum earnings while being incentivized to bring valuable customers, and venues can fine-tune their customer acquisition costs to match their business model.

By focusing on the entire ecosystem rather than any single feature, Tap to Earn creates a sustainable competitive advantage that's difficult to replicate. The platform's true innovation lies in how all components work together - from street team activation to AI integration, from multi-language support to economic incentives - creating a unified solution that delivers real value to venues, promoters, and customers alike.

The core principle remains: venues pay only for verified customers. Everything else in the platform is designed to make this model scalable, sustainable, and beneficial for all participants.

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Ready to join the revolution?

• For Venues: Sign up at app.belong.net - Start with zero fees
• For Promoters: Download the app - Earn from day one
• Learn More: Visit Belong.net - Explore the ecosystem

Belong Tap to Earn - Where every marketing dollar delivers real customers